How would you like an easy way to increase conversions?

The clock that will explode your conversion rate is ticking away…

5^th September, 2010

Dear Friend,

I'd like to present you with a special offer, but you only have until the time runs out to accept the offer I present to you today! You have just 24 hours from when you first viewed this web page.

A such as the one I give away is excellent for increasing conversions and there are situations where its use is ideal, but it does have some shortcomings. If you want to build up a long-term business based on any sort of brand awareness such as your name, it can seem a bit too much like hard-sell sometimes to use one-time offers, leaving customers with a bad taste in their mouths about the way you sold them your product. If you're giving somebody a demonstration version of a product as an exchange for opting into your list or signing up to your membership site, how are they going to be able to make an informed decision about whether to buy your product without having tried out the demo first? Yet you would still like to increase conversions from these people. What you need for these purposes is a limited-time offer script! This allows you to do the same thing that most businesses do to increase conversions, namely providing a special offer for a limited time; the only difference is that you are personalising the special-offer period to the user that has just visited your site and found out about your offer.

This particular limited-time offer script jumps out at you, because of the countdown! The human visual system is based on sending information about changes in the image being viewed to the brain, which is why it's sometimes very difficult for you to find the bunch of keys you put down somewhere, but you can easily see a flashing light because it draws attention to itself. For that reason, the countdown will immediately attract attention! The countdown can be displayed wherever you want to display it on the page, and you have full control over the font, the colour, the size, and any other style property.

This script is so powerful, psychologically! I can virtually guarantee that if you have any interest at all in this script, it will be in the back of your mind during the next 24 hours, or until you buy it! Think about your thoughts and see how they are influenced by this offer. Then, just imagine what you could use it for; how much you could increase your conversions. If you're not sure whether to buy this script, you're far more likely to buy it than if I just presented you with a standard offer with no incentive for buying quickly. If there was no incentive for you to buy quickly, you would file away the information you have about the product, and you would not be at all likely to buy the product. That's the major power of this script: it has the ability to increase conversions without the hard-sell harshness of the one-time offer script!

There's no heavy use of Flash code here! The script uses Javascript which most people have enabled on their browsers, and there is an alternative for non-Javascript owners if you wish to use it. By the way, have you seen how smooth the countdown is? I bet you've seen some Javascript countdown timers that seem to jerk every now and again, and possibly even miss a second! This script is far smoother, yet it only activates itself once per second. A smoother countdown provides for greater legitimacy in the countdown itself.

I can also tell you that this offer will run until 06 Sep 23:28:15 and this page was loaded on 05 Sep 23:28:15 by the server's clock. I didn't have to tell you that, and I could have hidden it inside a <noscript> element, so that you only would have seen it if you did not have Javascript enabled.

Of course, just as with the one-time offer script, I can also tell you that you've accessed this page from the following Internet host:

38.107.191.104

Cookies are used as a backup in case the user's internet hostname changes.

One of the things you need in the Internet business world is your reputation. If you do not hold true to what you say, and you allow people to purchase at a special offer price after the period has expired, people will find out about it and you will lose credibility. That is why this script refreshes the page when the countdown reaches zero, and it also has a means to cloak links, forwarding the browser to the destination only when the special-offer period has not run out. If it has run out, the expired offer page is shown instead.

And, as you can see, I'm so confident about this script that I'm using it to increase conversions in the sale of the script itself! How could you trust me if I wasn't doing that? More importantly, just imagine what this script could do for your conversions and sales figures?

Here's the deal! If you wish, until the time runs out in 24 hours from when you first viewed this page, you can purchase the Limited-Time Offer Script at the discount price of $29.97, saving you $20 off the standard price! To get an idea of the quality, you can get my aforementioned one-time offer script for free. This script has the same level of quality.

When the time has run out, you'll still be able to purchase the limited-time offer script, but you'll have to pay the full price of $49.97 instead. Doesn't it make sense to buy it now, at the discounted price?

Let me just summarise the features of the Limited-Time Offer Script for you:

• Javascript countdown—A smooth, attention-grabbing Javascript countdown that draws the eye of the visitor and lets them know instantly that they have a specific length of time to decide on your offer.
• Countdown runs independent of browser display—When the countdown has started, it will automatically continue to run whether or not a browser is showing the page, and without any server load. The script requires no editing of crontabs!
• Two-way automatic refresh—The page will refresh when the countdown reaches zero. Meta tags are added in the header to ask the browser to refresh the page when the time runs out, just in case Javascript is not available on the customer's machine.
• Set whatever period you want—You can set any realistic time period you want for your special offer!
• Hyperlink protection—Protects against a user following a link on the page if the offer time has run out; the user will be redirected to the offer-expired page if this is the case.
• Compatible with non-Javascript browsers—Although the countdown won't be visible, the current time and the offer-expiry time can be shown from the server's clock if desired.
• User's hostname display possible—The user's hostname can be displayed to give evidence that the user has been tracked. The user is tracked by use of this hostname.
• Fallback use of cookies—Cookies are used as a fallback to cater for the situation where the user's hostname changes.
• High-quality PDF documentation—Excellent instructions are provided; no awful README.TXT files! I also make suggestions about the best ways in which to use the script.
• Well-commented PHP script—The script is a PHP script, tested on a server running PHP version 4.4.1, MySQL version 4.1.18-standard, and Apache version 1.3.34. It's well-commented and it's easy to modify if you wish to do so.
• Your pages can be scripts—Your pages can be PHP scripts, and they will still be processed as such! So if you customise your pages with PHP and make them dynamic, that will work fine with this script. You don't have to do that; they can be static HTML files if you prefer.

Isn't all that worth $29.97 to you?

Yours Faithfully,

PS

How long do you think it will be before you've paid for this product with your increased conversions? I bet it won't be long at all! Let's say you profit $50 from a product sale and, by using this script, you increase your conversion rate by 0.5%. Statistically, you'd recoup your investment after only 120 visitors! Are you really prepared to pass up this opportunity and throw away all the extra money you could earn?

The absence of an acknowledgement of your trademark within this document does not constitute a claim to your trademark.

David Thomas, 10 Wicklow Close, Pontprennau, Cardiff CF23 8QA, UK. Privacy policy