Selling resale rights products
I recently marketed the Warrior Tools to my mailing list. When I did that, I firstly did it without even putting up a sales page for it! I directed members of my list directly to the checkout.
The sales page is now set up, but what I really wanted to talk to you about this time was the ease with which I was able to get that resale rights product for which I had the rights to sell on my website, and start selling it.
Somebody asked me how to do this, and I thought it would be a good thing to explain.
I’ve used three different e-commerce systems in my time. I started off using the Motivated Marketing System. I had a lot of problems with that, and I had to quickly switch to JV Manager. JV Manager is good and powerful, but it can be a bit of a pain to set up new products in it. I decided to give E-Junkie a try, and that’s what I used to handle the e-commerce and fulfilment side of the order processing for this product.
All that was involved was simply to set up a new product within E-Junkie’s interface. E-Junkie provide secure sto’t get fulfilled. It can be configured to limit the number of downloads per user, and the amount of time for which the product can be downloaded.
With E-Junkie, you can even sell products without having a website. You can set up your own shop directly within their interface. You can also set up your own affiliate programme. It starts at $5 per month, but you get the first seven days as a free trial (for merchants – affiliates don’t have to pay). Imagine that; get affiliates selling for you! I’ve paid my best affiliate about $6k since I started selling online; it’s a very powerful lead generation method.
There are many more possibilities. DLGuard provides a similar
system, although I haven’t used it. John Delavera recently released
Delavo, which is basically JV Manager 3, and will also provide this
functionality. For a free, open source e-commerce system, you might
want to look at osCommerce.
The important thing I’d like you to take from this though is that it took me maybe a couple of hours or so to get this product ready for sale through E-Junkie and send a message to you through my mailing list. I had to decide on the price for which I would offer the product, set up the product in the interface, test that it worked when I placed a test purchase, prepare the email and send it out. I had quite a few orders from my email.
You may be concerned about the quality of resale rights products. Just because a product has resale rights attached to it does not mean necessarily that it is no good. I think there are three types of resale rights products:
- Some are sold with resale rights to make the author some extra money in a hurry, but otherwise they are quality products.
- Some have been created specifically to provide the author with some form of marketing exposure through the distribution of their product. That was the case with the warrior tools, which have links to the author’s web site in them.
- Some flopped when they were put on sale, so the author decided to make the best of the situation by offering resale rights and make a bit of money out of it. Maybe it wasn’t marketed well? Maybe not the right kind of traffic was driven to the sales page? It doesn’t mean the product was bad!
You’ll want to ensure that any products you want to resell are quality products, of course, and make a good offer to any mailing list you have. If you don’t have a mailing list, you can use all the standard forms of traffic generation to generate leads, such as PPC, article marketing, forum marketing, etc. Or you can do both. You can use giveaway products for list-building as an ethical bribe if you prefer.
It’s possible to make money in many different ways on the net, and different ways suit different people. Be$$ing the merchant yourself sounds scary if you’ve never done it. However, let me assure you that it is easy, and it’s something that you should definitely consider trying if you’re struggling with other methods. It’s certainly the only method that’s ever made me more than pocket change!
Today, I’ve started an internet marketer’s resale club, which will provide internet marketing-related products for sale:
http://resaleclub.djt-engineer.co.uk/
Until the next time,
DJT
